BEAUTY POWERED BY SCIENCE — Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.
Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. Redken's two latest patents for protein technology are the basis for our haircare and styling lines.